I wanted to use unique names - either as a standalone name (e.g. Beyonce or Drake) or with alliteration to make a nice sounding full name (such as Foo Fighters); some call this an alliterative alias. For example, using the names I created, I thought Alyse Adler could be a good idea.
Research Into Websites |
| Attaching a photo until I know there are no improvements to be made, then I will embed the finished version |
There are certain elements of the above webpages that I have tried to implement into my draft design. For example the header is permanent so it stays in the same position even when the user scrolls down the website.
(The logo and photos will be changed to my own material)
I liked the dark element like in Coldplay as the song I am using for my music video is fairly nostalgic and sad in terms of mood therefore a colourful and vibrant website might not match the tone. However I liked the idea of cascading style sheets and unique fonts.
Creating The Website - First attempt
PHOTO - I incorporated an image that is my own of a recording studio in order to add to the sense of professionalism. I feel this works because it adds an element of 'behind the scenes' and also can make the website appear more realistic if the audience can see performers.
COLOUR - I have been experimenting with colour schemes for my website that effectively match to the music video. I originally wanted a pink logo to represent the femininity of the singer, and decided to make the website match this. However I didn't like how it looked and felt it took away from the mood of the music video I have created.
A white background looks sophisticated and could work, however I am unsure if it matches the video's mood yet again due to it being a sad song and dark video. I feel the pink/purple seems like a token representation of femininity rather than being genuinely suitable for the branding, therefore I want to reconsider my use of colours.
New ideas - reinvention
COLOUR - I have decided to change my colour scheme to green, as this is fairly dark which can be connected to the sad song but also nature as the video has a lot of scenery. I feel green fits the brand much more effectively and is now much more convincing.
FONT - I chose a serif font due to the fact that it appeares more traditional and formal, also looking sharp and adding to the idea that the music video is serious and sad. It is similar to the 'courier' font which is used in my music video, therefore this creates a sense of branding across the music video and the website.
IMAGES - I chose certain images on my website due to the fact that I wanted it to appear as though she is a professional artist but with a personal touch. Young people nowadays enjoy being able to relate and interact with people they like (which is why YouTubers are so successful) therefore I wanted to create a sense of friendship rather than the idea that she is a huge celebrity.
I included a photo from a recording studio as this creates an element of 'behind the scenes' and can therefore make the audience feel that they are getting a deeper insight into the making of the album, possibly building more excitement too.
I also wanted to use a high quality image to create a sense of professionalism, and therefore it presents her as a successful artist who has been in photo shoots. In this image there is no direct address which is important as it still keeps it informal.
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