Statement of intent

Statement of intent from elleguyan

The contents: 

Media representation will be present in my music video as the main protagonist is a white female, wearing makeup and a standard outfit. This conforms to stereotypes of femininity (McRobbie) and can therefore create the idea that females should appear like this. As it is a sad song, she may have various sad or angry expressions which can conform to the idea of females being weak in patriarchal society (Van Zoonen). Media language will be used in terms of mise-en-scene, particularly lowkey lighting. This is to portray a negative mood and influence the audience into feeling this also - this may appeal to a struggler audience (Young and Rubicam). I also will use camerawork in terms of panning between two different shots; this is to keep the audience interested through the one take. Editing will also create stimulation for the audience as there will be events in the background such as fading, changing of location and key frames to change certain visual effects. Media industries will be present alongside my website to promote the singer. The use of credits at the end would help to highlight any form of synergy or intertextuality in the video if any is used. I would also need to consider media industries and how it relates to product 2, such as use of logos or the band's name so that it matches those present on the website. Media audiences are 16-25 aged and in the category of AB. It may be more relevant to other white females as seeing the protagonist can fulfil personal identity needs (Bulmer and Katz), but overall the narrative arc of the story can be applied to anyone within the age range.


Media representation should be evident on the website, particularly as the singer's in the band are evidently female from the song (cover of original) and therefore this can portray females as successful, acting as a countertype for ideas about partiarchy (Van Zoonen). Media language will be evident in terms of Barthe's semantic code, using a colour scheme that represents the band in a positive way. Also many photos and links to songs on the website make it accessible and focus attention on the band themselves. Media industries will include logos and an easily navigated website to links of other songs by the band or perhaps chances to win a competition as these can make the band quite successful with the audience, promoting other opportunities. Media audiences would likely be young people who use websites much more often than older adults who could find it confusing. It may also be predominantly girls if I decide to use 'feminine' colours such as pink or purple, however I think it would be good to implement aspects that can include other social groups - such as competitions to win tickets for a football match.


I intend to link my products by portraying that there is a female artist in order to match the female singing in the music video. I would also like to have the band name and logo in both products so that there is mutlimedia convergence present. The website should have an embedded video link to the music video, suggesting it is popular and making it accessible for the audience. There could also be a trivia page where the different elements of intertextuality in the video are discussed, and another page where future concert dates are available.