Nea brief alevel media2018_v2 from elleguyan
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Brief 4 Music Video and
online
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You work for an independent
media production company. You have been given the task of producing a three-minute
music video for a fictional dance band/artist signed to Universal
Music, and the working website for the band/artist.
(You may use an existing song
for your music video; this does not need to be copyright free.)
The music video must feature
a narrative appropriate to a music video (e.g. a performance montage, a
linear narrative illustrating or commenting on the song, or a mix of
performance montage and other narrative elements).
The web pages must promote
the band/artist to its target audience and enable fans to interact with them.
Summary of brief
requirements:
· Statement of Intent (approx. 500words). 1
· Music Video: One,
three-minute music video.
· Distribution channel: Content
must be suitable for broadcast on streaming sites such as YouTube and age
appropriate for young adults from the age of 16.
· Number of web pages: One
homepage and one linked page.
· Cross-media production
target audience: A culturally sophisticated, 16–25 class AB
demographic.
There must be a clear sense of branding
across the two elements of the cross-media production.
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