I feel I addressed media representation in the way that I planned to with the use of a female artist who is present in both the video and across the website. I subverted Van Zoonen's ideas of patriarchy and spectacle as I did not present her in a sexual manner. There is an element of typicality, however, in mise-en-scene due to costume and makeup. I think that due to this, gender and age representation was portrayed successfully in this video, however, I could have improved on ethnicity as the video is fairly white-centered.
I understood through my research that many successful music videos conform to a mixed genre of performance and narrative and therefore I incorporated this into my own shoot and editing. I originally wanted a video with the forefront performance being in one-take with more interesting elements occurring in the background, however, this wasn't as interesting as I originally expected in the storyboard, therefore I changed the idea to switch between performance and narrative. I also knew it was important to incorporate a sense of brand identity across the website and the video, therefore I ensured the use of green and courier font was established across both platforms.
My intended audience was aged 15-25 and in socio-economic category C1-A. I feel that I targeted this audience through my performer being within this age category and therefore being relatable to an audience, however, my video could clearly also apply to adults due to the idea of a broken family and marriage being universally sad to all ages. In this way, it can also relate to the struggler (Young and Rubicam's 4 C's model) due to the music video offering relief at not being alone as well as escapism. In this way, the video can also
